March 31, 2025
Need a competitor analysis tool for your digital ads? Check out Bestever, Adbeat, and Semrush to track trends, analyze strategies, & improve ad performance in 2025.
A competitor analysis tool reveals competitor strategies, ad trends, and audience insights to help you refine your campaigns. Whether you need data on ad spend, creative performance, or targeting tactics, platforms like Bestever, Adbeat, and Semrush can help to give you the edge. Today, we’ll dive into the top 18 tools in 2025.
In this article, we’ll cover:
Let’s start by talking about what a competitor analysis tool is.
A competitor analysis tool is a form of digital ad intelligence that helps you see what’s working for other businesses in your industry so you can make data-driven marketing decisions. They track things like ad spend, keywords, creative strategies, and audience targeting, giving you insight into how your competitors run their campaigns.
For example, if a competitor’s Facebook ads are getting a ton of engagement, a tool like Bestever can break down their top-performing creatives and messaging. If another brand is ranking high on Google, platforms like Semrush can show you which keywords they’re targeting.
Instead of guessing what works, competitor analysis tools give you real data so you can refine your own strategy, optimize your ads, and stay ahead of the competition.
With so many competitor analysis tools out there, we wanted to narrow it down to the ones that actually give you useful insights. Here’s what we focused on when making our picks:
We also factored in a few extras, like:
Bestever is a competitive ad analysis and creative optimization tool that helps marketers figure out what’s working in their campaigns (and why). It connects to your ad accounts, tracks past performance, and benchmarks competitor ads to give you data-backed insights. It also highlights top-performing creatives, spots when ads start losing steam, and suggests ways to improve based on audience engagement and past results.
Bestever has many helpful features, such as:
Bestever is great for advertisers, media agencies, and marketers with $5,000 to $20,000 in ad spend each month who want to stay ahead of the competition while optimizing their own campaigns.
You can explore Bestever’s Creative Studio for free, but full competitor tracking and in-depth ad analysis require a paid plan. Subscriptions start at $49 for the Basic plan.
If you want to see how your ads stack up against the competition and get ideas for improving them, Bestever is a solid choice. But if you want more in-depth analysis and information on keywords, you might want to try a different tool instead.
Semrush is a go-to tool for businesses looking to analyze both organic and paid search strategies. It provides deep insights into competitor SEO, PPC campaigns, and keyword performance, helping marketers spot opportunities and optimize their own strategies.
Some of Semrush’s best features include:
Semrush is a great fit for digital marketers, SEO specialists, and businesses looking to improve their search visibility and ad performance.
Semrush has a free trial, then paid plans start at $139.95 per month.
If you're looking for an all-in-one competitor analysis tool for SEO and paid ads, Semrush is one of the best options out there. It helps you track rankings, analyze competitor ad strategies, and find ways to improve your own digital marketing efforts.
Ahrefs is a powerful tool for tracking organic search performance and analyzing backlink profiles. It helps marketers see which websites link to their competitors, uncover keyword opportunities, and monitor ranking changes over time.
Let’s take a look at some of Ahref’s best features:
Ahrefs is ideal for SEO professionals, content marketers, and businesses looking to improve their organic search presence and strengthen their backlink strategy.
Ahrefs does not have a free trial, though they have free webmaster tools you can use. The lite plan starts at $129 per month.
If you're serious about SEO and want to track backlinks, keywords, and rankings, Ahrefs is a great choice. It’s one of the best tools for understanding how competitors gain traffic and where you can improve your own search strategy.
Moz is a well-known SEO tool that helps businesses improve their search rankings through keyword research, backlink analysis, and domain authority tracking. It provides a clear view of how well a website is performing in search results and what factors influence its rankings.
Some of Moz’s best features include:
Moz is great for SEO professionals, digital marketers, and businesses that want to improve their search rankings and check domain authority.
Moz Pro gives you a 30-day free trial, then plans start at $49 per month.
If you're looking for an SEO tool that makes keyword research and domain authority tracking easy, Moz is a solid option. It provides actionable insights to help you optimize your site and stay ahead of the competition.
Adbeat is designed to help advertisers and marketers track competitors' display and native ad strategies. It provides detailed insights into where competitors are advertising, which creatives they’re using, and how their campaigns are performing.
Some of Adbeat’s main features include:
Adbeat is ideal for advertisers and media buyers who want to track competitor display and native ad strategies.
Adbeat offers their Basic plan instead of a free trial. The standard plan starts at $249 per month and comes with a 30-day money-back guarantee.
If you want to keep tabs on competitors’ display and native ad strategies, Adbeat gives you the insights needed to spot trends and improve your own campaigns.
SpyFu is a competitive intelligence tool that helps businesses analyze their competitors’ Google Ads and organic search strategies. It reveals which keywords competitors are bidding on, how much they’re spending, and how their ads have performed over time.
Some key SpyFu features include:
SpyFu is best for PPC marketers and advertisers who want to analyze competitor Google Ads strategies and improve their own campaigns.
SpyFu doesn’t have a free trial. The basic plan starts at $39 per month and comes with a 30-day money-back guarantee.
If you’re looking for a way to see behind the scenes of your competitors’ Google Ads strategies, SpyFu provides detailed insights into their keywords, budgets, and ad performance.
AdPlexity is a competitor analysis tool built for affiliate marketers who want to track successful ad campaigns across multiple traffic sources. It provides real-time insights into what’s working in affiliate marketing, allowing users to analyze competitor creatives, landing pages, and ad placements.
AdPlexity’s key features include:
AdPlexity is ideal for affiliate marketers looking to track and optimize their paid ad campaigns.
AdPlexity doesn’t offer a free trial, but you can book a personalized demo call before you commit. Plans start at $149 per month.
For affiliate marketers who want to analyze high-performing competitor campaigns and find winning strategies, AdPlexity is a powerful tool with real-time insights.
Similarweb provides in-depth insights into website traffic, helping businesses understand how competitors attract visitors and where their traffic comes from. It tracks key metrics like referral sources, engagement rates, and audience demographics.
Some of Similarweb’s best features include:
Similarweb is great for marketers, SEO professionals, and business owners who want to track competitor web traffic and benchmark their performance.
Similarweb allows you to try for free, then plans start at $199 per month.
If you need a clear picture of how competitors attract website visitors and how your site compares, Similarweb is one of the best tools for traffic analysis and benchmarking.
Brandwatch helps businesses track online conversations, monitor brand reputation, and analyze audience sentiment across social media and the web. It uses AI to detect trends, measure public perception, and provide insights into how competitors are being talked about online.
Brandwatch’s primary features include:
Brandwatch is ideal for marketers, PR teams, and businesses looking to track brand perception and competitor sentiment online.
Brandwatch does not offer a free plan, and pricing is custom based on your needs.
For brands that want to stay ahead of public perception and understand how competitors are being discussed online, Brandwatch is a powerful social listening tool.
BuzzSumo helps marketers discover high-performing content, track industry trends, and identify key influencers. It provides insights into which topics generate the most engagement, making it easier to create content that resonates with audiences and outperforms competitors.
BuzzSumo’s best features include:
BuzzSumo is best for content marketers, social media managers, and SEO professionals looking to track content performance and identify influencers.
BuzzSumo has a free trial, then plans start at $199 per month.
If you want to create content that performs well and understand what’s working for competitors, BuzzSumo is a great tool for tracking trends and finding influencers you can work with in your industry.
iSpionage is a competitor analysis tool designed for tracking PPC campaigns and uncovering profitable keywords. It helps advertisers see what’s working in their competitors’ Google Ads campaigns, including keyword bidding strategies, ad copy, and landing page performance.
iSpionage’s top features include:
iSpionage is ideal for digital advertisers and PPC specialists looking to optimize their paid search campaigns.
iSpionage allows you to join for free. Then, plans start at $59 per month.
For marketers focused on improving their Google Ads strategy, iSpionage provides valuable insights into competitor PPC campaigns, keyword opportunities, and landing page effectiveness.
Owler is a business intelligence tool that helps users track competitor activities, industry trends, and company insights. It provides real-time updates on funding, leadership changes, acquisitions, and other key business developments, making it a useful resource for competitive research.
Some of Owler’s top features include:
Owler is best for business analysts, sales teams, and marketers who need real-time company insights for competitive research.
Owler has a free forever plan you can use for limited insights. Then, plans start at $39 per month, billed annually.
If you want a simple way to track competitor business updates and industry trends, Owler is a solid choice for staying informed.
Serpstat is an all-in-one digital marketing tool that provides insights into SEO, PPC, and competitor strategies. It offers keyword research, backlink tracking, and site audits, making it a well-rounded option for businesses looking to improve both organic and paid search performance.
Here are some of Serpstat’s primary features:
Serpstat is great for digital marketers and businesses looking for a single tool to manage SEO and PPC research.
Serpstat offers a free trial, then plans start at $69 per month.
For businesses that want an all-in-one tool to track SEO and paid search strategies, Serpstat provides useful insights for both organic and paid traffic optimization.
Sprout Social is a social media management tool that helps businesses track engagement, analyze competitor performance, and optimize their content strategy. It provides in-depth analytics on audience behavior, social trends, and campaign effectiveness across multiple platforms.
Here are some of Sprout Social’s best features:
Sprout Social is ideal for social media managers and marketers who want data-driven insights to improve engagement and track competitors.
Sprout Social offers a free trial, with paid plans starting at $249 per month.
For brands looking to refine their social media strategy and keep an eye on competitors, Sprout Social offers valuable analytics and audience insights to drive better engagement.
Talkwalker by Hootsuite is a powerful tool for tracking brand mentions, analyzing consumer sentiment, and identifying emerging trends. It scans social media, news sites, blogs, and forums to provide real-time insights into how brands and industries are being discussed online.
Some of Talkwalker’s best features include:
Talkwalker by Hootsuite is great for PR teams, brand managers, and marketers who need to track online reputation and industry trends.
Talkwalker does not offer a free plan, and pricing varies based on business needs, with custom plans available upon request.
For businesses that want to stay ahead of brand conversations and industry shifts, Talkwalker by Hootsuite provides deep insights into social listening and trend analysis.
Majestic is a specialized SEO tool focused on backlink analysis and link-building strategies. It provides detailed insights into a website’s link profile, helping businesses understand their authority, find quality link opportunities, and analyze competitor backlinks.
Some of Majestic’s features include:
Majestic is best for SEO professionals and link-building specialists looking for in-depth backlink insights.
Majestic has no free trial, with paid subscriptions starting at $49.99. However, Majestic does offer some free SEO tools on its website.
If you're focused on improving your website's authority through backlinks, Majestic is one of the best tools for analyzing link quality, tracking competitors, and building a stronger link profile.
Rival IQ helps businesses analyze competitor social media performance and identify opportunities to improve engagement. It tracks metrics like follower growth, post engagement, and content trends across multiple social platforms, making it a valuable tool for benchmarking against industry leaders.
Rival’s primary features include:
Rival IQ is great for social media managers and digital marketers looking to track competitor engagement and improve their content strategy.
Rival IQ offers a free trial, with paid plans starting at $239 per month.
For businesses that want to keep a close eye on competitor social media strategies, Rival IQ provides detailed performance audits and engagement insights to help refine your approach.
LowFruits is an SEO tool designed to help users find low-competition keywords that are easier to rank for. It analyzes search results to identify weak spots, such as websites with low authority, making it a great choice for content creators and small businesses looking to grow their organic traffic without competing against high-authority domains.
Some of LowFruits’ top features are:
LowFruits is ideal for bloggers, small business owners, and niche website creators who want to target easy-to-rank keywords.
LowFruits’ plans start at $29.99 per month, with a 14-day money-back guarantee. There are also pay-as-you-go credits starting at $25 for 2,000 credits.
If you’re looking to build organic traffic without competing against high-authority websites, LowFruits provides a simple and effective way to uncover some unique keyword opportunities.
Using a competitor analysis tool to understand what works in your competitors’ campaigns can give you a serious advantage. But tracking their ads, analyzing performance, and applying those insights to your own strategy isn’t always easy. That’s where Bestever comes in.
Bestever helps you monitor competitor ad creatives, spot trends, and get data-backed recommendations to refine your own campaigns.
Here’s how:
Want to see how your competitors’ ads are really performing? Let our team show you how Bestever can analyze their creatives, highlight engagement drivers, and discover opportunities to improve your own campaigns.