Is Supermetrics Pricing Worth It? Your Complete 2025 Guide

Supermetrics pricing can be a bit overwhelming, with 15 different plans and extra costs to factor in. So, is it worth it? With plans starting at $29/month, we’re diving into the details to help you decide — and see how it compares to the competition.

In this article, we’ll cover: 

• Supermetrics pricing plans
• What it is and who it’s best for
• Its limitations
• How it compares to Bestever

Let’s start by looking at Supermetrics’ pricing plans and any additional costs you may incur.

Supermetrics pricing plans

It can be overwhelming when you first land on Supermetrics’ pricing page. After all, they have 15 options for you to consider — one for each of their popular destinations. It may feel like a bit much, but thankfully when you take a closer look, it’s actually a bit simpler than you may think.

Supermetrics only has visible pricing information for their 4 most popular integrations: Google Sheets, Looker Studio, Power BI, and Microsoft Excel.

Thankfully, Supermetrics has uniform pricing plans for each of those 4 destinations. Let’s take a look at them below:

But what about the prices for Supermetrics other 11 destinations? To get pricing for other destinations, you can request a demo or contact the sales team.

Additional costs

Supermetrics allows you to add some extras to your plan. These extras are completely optional, but they give you a little extra flexibility on your chosen plan, so you don’t have to upgrade to the higher tier immediately.

Each plan tier can accommodate a certain number of upgrades, which we’ll take a look at below:

Note: Supermetrics’ Business plan is the best choice for marketers and businesses working with vast amounts of data who don’t want to deal with plan limitations and the potential need for a workaround.

What is Supermetrics?

Supermetrics is a data integration tool that helps marketers, agencies, and businesses pull data from up to 100+ sources into their preferred destinations, whether that’s a reporting tool, data warehouse, or data lake.

Instead of acting as a full-fledged reporting platform, Supermetrics focuses on getting your data where you need it — whether that’s Google Sheets, Excel, Looker Studio, Power BI, or one of the 11 other destinations available. This gives you the freedom to organize and visualize your data however you like.

One of the biggest perks of Supermetrics is data automation. All plans include automated data refreshes, but the frequency varies data by plan — weekly on Starter, daily on Growth, hourly on Pro, and on-demand (only with the Business plan). 

It’s worth mentioning that Supermetrics is primarily a data integration tool, not a reporting platform. If you need to visualize your data, you’ll need outside tools.

Who is Supermetrics best for?

Supermetrics is a great choice for businesses that want to automate marketing data collection without the hassle of manual exports. It’s especially useful for:

• Marketing teams that handle data from many sources: If you spend too much time pulling data from different platforms, Supermetrics can handle it for you. It’s a good choice for those who need an easier and more convenient way to pull and aggregate data.
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• Businesses using Google Sheets, Looker Studio, Power BI, and Microsoft Excel: Since Supermetrics integrates smoothly with these tools, it’s a solid option if you already rely on them for reporting.
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• Agencies managing multiple clients: Pulling data from different sources into one place makes client reporting easier.

Who should consider alternatives?

Supermetrics is powerful, but it’s not the perfect fit for everyone. You might want to look at other options if:

• You need real-time data sync: While Supermetrics provides scheduled updates, including on-demand refreshes for Business users, Bestever offers real-time insights that allow marketers to make immediate, data-driven decisions without waiting for periodic updates.
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• You want an all-in-one reporting tool: Supermetrics handles data integration, but you’ll still need something like Looker Studio or Power BI for advanced visualization.
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• Your team prefers a simpler setup: If managing multiple platforms sounds like a headache, you might want a tool that combines data integration and reporting in one.
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• You need more scalability: Supermetrics has some limitations that may become troublesome (unless you’re on a custom plan) if you’re a fast-growing business.
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• You need more support: Some users have given feedback saying that Supermetrics’ customer service isn’t the best or most responsive.

Limitations of Supermetrics

While Supermetrics is a powerful tool for data integration, it does have some drawbacks in addition to what we mentioned previously. Here are a few limitations to keep in mind:

• High costs for scaling businesses: Pricing can add up quickly, especially for businesses that need multiple data sources, frequent refresh rates, or on-demand updates. If your company is growing and requires more features, costs may become a concern.
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• Customization and flexibility issues: While Supermetrics allows for some data transformations, it doesn’t offer the same level of customization as some of the more advanced ETL (extract, transform, load) tools. Users looking for extensive data manipulation may need additional software.
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• Learning curve for beginners: Setting up data pipelines and integrating Supermetrics with reporting tools can be tricky if you’re unfamiliar with data connections. If you’re new, you may need some time to adjust to the learning curve.
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• Dependence on third-party reporting tools: Since Supermetrics focuses on data integration, users still need another tool like Looker Studio or Power BI to create reports.

Supermetrics vs. Bestever: Which one fits your business?

Supermetrics and Bestever both help businesses handle marketing data, but they take different approaches. Here’s a quick look at how their key features stack up:

Bestever’s flat-rate pricing makes it a predictable and scalable alternative, especially for businesses focused on Meta. In contrast, Supermetrics’ pricing scales based on destinations and data volume, which may be more cost-effective for teams more invested in many data sources.

If you’re a small to mid-sized agency or business, or you need flexible automation, advanced customization, creative generation, and a pricing model that scales with your business, Bestever may be the better choice. 

If your team is already set up with Google Sheets, Looker Studio, or other reporting tools and just needs a data pipeline, Supermetrics can still be a strong option.  

Supermetrics is also the better choice if you want to pull data from multiple sources. At this time, Bestever only pulls data from Meta, though there are plans to expand to Google Ads and TikTok soon.

Can my business migrate from Supermetrics to Bestever?

Yes, you can migrate from Supermetrics to Bestever to take advantage of the real-time data syncing, AI-powered insights, and access to competitor data. Here’s how you can get started:

1. Consider your data sources from Supermetrics

Start by looking at all the platforms you’re currently using with Supermetrics. If Meta Ads are your main data source, you’re good to go. If you also rely on Google Ads or TikTok Ads, you might want to hold off until Bestever adds those integrations. Either way, it’s a good idea to list out your key reports and metrics now so you’re ready when the new connections roll out.

2. Set up your Meta connection

Once you’re ready to move, connect your Meta ad account to Bestever. It pulls the data from your ad account automatically and allows you to generate different kinds of reports with one click (like Top Performing Creatives, Attention Hooking Creatives, Top Creatives Driving Action, and more). 

During the onboarding process, you can input up to 4 competitors whose Meta ads you’d like to benchmark and track.

3. Optimize your marketing insights with AI

Bestever doesn’t just collect your data, it also helps you make sense of it — which is an often overlooked part of the process. With reporting tools and AI-powered insights (and even an AI ad assistant you can ask questions to), you can track trends, fine-tune campaigns, and make smarter budget decisions based on your ads’ live performance. 

If your ad creatives aren’t working as well as you’d like, you can use Bestever’s Ad Analysis Dashboard to get instant insights and actionable recommendations for improvement.

Get real-time ad insights with Bestever

We’ve discussed Supermetrics pricing, along with its main advantages and use cases. If you’re looking for real-time insights or a simpler, flat-rate pricing model, Bestever could be the better option.

We make analyzing your marketing data easier while giving you data-driven insights to improve your ad performance. Here’s how:

• Connect to Meta: Bestever allows you to connect to your Meta ad account to automatically pull your data for analysis. Generate instant reports on your Top Performing Creatives, Best Top of Funnel Creatives, Best Bottom of Funnel Creatives, and more.
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• Get competitor insights: You can also get your competitors’ Meta ad data — input up to 4 competitors and Bestever will review their ads, giving you insights on their ads, campaigns, and strategies.
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• Analyze your ad creatives: Bestever’s Ad Analysis Dashboard gives you instant feedback on a creative’s visual appeal, audience relevance, call-to-action clarity, and information density. It lets you know what’s working and what can be improved with actionable suggestions.
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• Actionable recommendations: Find out immediately if your ad underperforms, and why. Bestever gives you concrete recommendations, like which calls-to-action to edit or which visuals to change, based on real-time data.

• Generate creatives fast: Bestever’s Creative Studio allows you to generate image, video, and audio assets to use in your advertising campaigns. Use them as is, or hand them over to your design team for improvement.

Ready to see how Bestever’s AI insights can optimize your campaigns? Let our team show you how it analyzes your ads so you can focus on improving your strategy today.

Schedule a free demo of Bestever now.