16 Best FB Ads Tools To Build Stronger Campaigns in 2025

FB Ads tools are platforms or software that help you create, manage, and improve your Facebook advertising campaigns. They can support everything from building stronger ad creatives to optimizing targeting and tracking real results across different audiences.

With the right tools, you can run campaigns more efficiently, spot performance trends faster, and make better decisions without getting overwhelmed. In this guide, we’ll walk through the top options for ad creation, targeting, testing, and performance.

In this article, we’ll cover: 

• 16 best FB Ads tools
• How we chose the tools
• Common questions

Let’s jump right into these Facebook Ads tools.

The 16 best FB Ads tools: TL;DR

1. Bestever: Best for creative analysis
   
2. Meta Ads Manager: Best for building and managing Facebook Ad campaigns
   
3. Meta Business Suite: Best for managing posts, ads, and audience insights
   
4. Facebook Ads Library: Best for researching competitor ads and creative ideas
   
5. AdEspresso: Best for faster campaign creation and A/B testing
   
6. Madgicx: Best for AI-driven ad optimization and creative testing
   
7. Bïrch: Best for automating campaign changes with custom rules
   
8. Motion: Best for creative performance tracking and insights

Special mention

If you're looking for more niche tools or specialized features, these options are worth exploring:

9. Creatopy: This platform helps you design and customize ad creatives without needing a full design team.
   
10. Hunch: This tool helps ecommerce brands create dynamic ads that update automatically based on product feeds and audience behavior.
    
11. Supermetrics: You can pull Facebook Ads data directly into spreadsheets and dashboards for easier analysis.
    
12. Adzooma: This tool gives small to mid-sized businesses an easier way to manage and optimize their campaigns.
    
13. Lebesgue: This platform helps you track Facebook Ad performance alongside market benchmarks, so you can spot trends and improve faster.
    
14. SocialPilot: This platform helps you manage social media and boost posts with integrated ad tools.
    
15. Smartly.io: You can automate creative production and campaign management at a larger, enterprise scale.
    
16. ROI Hunter: It focuses on helping ecommerce brands manage product catalogs and run high-converting ads.

How we chose these Facebook Ads tools

Choosing the right FB Ads tools is about picking platforms that actually help you run better campaigns and save time along the way. For this list, each tool was selected based on how well it handles real advertising jobs and how easily it can fit into a marketer’s daily workflow.

The core criteria we used include:

• Core functionality: Every tool needed to fix a real challenge in the campaign process, such as making creative production easier, simplifying management tasks, or helping advertisers react faster to performance signals.
  
  
• Creative impact: We chose tools that directly improve ad visuals, copy, or user-generated content, which were prioritized because creative quality is often one of the biggest drivers of success on Facebook.
  
  
• Ease of use: It was important for us to pick tools that marketers could get up and running quickly without needing heavy technical skills, lengthy onboarding sessions, or complicated setups.
  
  
• Compatibility: Tools that integrate smoothly with Facebook Ads Manager or other parts of the Facebook advertising ecosystem made the list because they fit naturally into how teams already work.
  
  
• Data insights: Every tool included had to offer clear and helpful performance data, giving marketers better visibility into what’s working and where to make adjustments.

We also looked at a few extra factors that helped surface the best options. We looked at:

• Budget flexibility: Tools that offer flexible plans, scalable pricing, or free trials make it easier for teams to find the right fit without overcommitting.
  
  
• Team collaboration features: Platforms that support better communication and shared workflows across teams earned extra credit.
  
  
• Support and onboarding: We considered tools with strong help centers, training resources, or responsive support teams.
  
  
• Recent innovation: Tools that continue to launch new features, improve their products, and stay ahead of changes in the advertising space were favored over those that felt stagnant.

Top 8 FB Ads tools

1. Bestever: Best for creative analysis

Bestever is an AI-powered ads analysis tool that helps you take a closer look at how your ad creatives are performing through creative analytics. Once you upload your ads, it breaks down which parts of your visuals and messaging are driving clicks, engagement, and conversions, and which parts might be holding you back. It also gives you clear, data-backed takeaways you can use to tweak future ads.

Features

Bestever has many features to help you analyze your creatives. These include:

• Scores ad creatives using engagement data like clicks, hold rate, and conversions
  
• Highlights top-performing hooks, messaging angles, and audience matches
  
• Detects creative fatigue early to help refresh ads before performance drops
  
• Offers AI-driven suggestions for creative updates and campaign optimizations
  
• Analyzes user-generated content to surface winning ads faster

Ideal users

Bestever is a great fit for teams with $5 to 20K in ad spend each month. It’s also ideal for in-house marketing teams, agencies, and media buyers who manage high volumes of creative and want clear data to guide their ad decisions.

Pricing

Bestever offers a free trial. Then, pricing starts at $49 per month for access to the ad analysis dashboard and more.

Verdict

Bestever makes it easier to see what’s working inside your ad creatives. It gives clear feedback you can actually use, and helps you build new ads based on what’s already getting results. If you’re looking for a way to make better creative decisions without spending hours digging through data, it’s a tool worth considering.

2. Meta Ads Manager: Best for building and managing Facebook Ad campaigns

Meta Ads Manager is Facebook’s main platform for creating, managing, and analyzing ad campaigns. It’s the core tool that gives you full control over your ad strategy, from setting up audiences and budgets to reviewing performance reports. Most advertisers will spend a lot of time here.

Features

As a native tool, Meta Ads Manager has many helpful features. These include:

• Build new campaigns, ad sets, and individual ads from scratch
  
• Set targeting, budgets, placements, and creative options
  
• Monitor real-time campaign performance with customizable dashboards and track progress through the Facebook learning phase
  
• Access detailed breakdowns by audience, placement, and device
  
• Run A/B tests to compare creative, targeting, or bidding strategies

Ideal users

Meta Ads Manager is a good fit for anyone running Facebook or Instagram ads, whether you’re a solo marketer, part of a small business team, or managing ads for a larger brand.

Pricing

Using Meta Ads Manager is free. You only pay for your ad spend, there are no extra costs to access the platform itself.

Verdict

Meta Ads Manager covers everything you need to launch and manage ads across Facebook and Instagram. While it can feel a little overwhelming at first, it offers a full set of tools for advertisers who want hands-on control over their campaigns.

3. Meta Business Suite: Best for managing posts, ads, and audience insights

Meta Business Suite is Facebook’s all-in-one tool for managing your business presence across Facebook and Instagram. As a tool, brings together organic posting, paid advertising, and audience insights into a single dashboard, making it easier to keep everything organized in one place.

Features

As a native platform, Meta Business Suite offers several helpful tools to manage your brand’s activity, including:

• Schedule and publish posts and stories across Facebook and Instagram
  
• Create and manage ad campaigns alongside organic content
  
• Respond to messages and comments from both platforms in one inbox
  
• View basic ad performance and page engagement metrics
  
• Access audience insights to track growth and engagement over time

Ideal users

Meta Business Suite is a good option for small businesses, social media managers, or brands that want to handle both paid ads and organic content without switching between different platforms.

Pricing

Meta Business Suite is free to use. Like Ads Manager, you only pay for the ads you choose to run.

Verdict

Meta Business Suite works well if you want to keep both your organic posts and ad campaigns under one roof. It’s especially helpful for smaller teams that need a simpler way to stay on top of content, messaging, and basic ad performance without jumping between different tools.

4. Facebook Ads Library: Best for researching competitor ads and creative ideas

Facebook Ads Library is a free tool that lets you search and view active ads running across Facebook and Instagram. It’s designed to make advertising more transparent, but it’s also a handy resource if you want to study how competitors structure their campaigns or gather creative inspiration for your own ads.

Features

As a native tool from Meta, Facebook Ads Library offers several useful features for advertisers and researchers, including:

• Search for active ads by keyword, page name, or advertiser
  
• Filter ads by country, platform (Facebook or Instagram), and ad category
  
• View details about when ads launched and whether they’re still running
  
• Analyze different ad variations, including formats and messaging angles
  
• Get ideas for creative structure, offers, and calls-to-action used by others

Ideal users

Facebook Ads Library is a great fit for marketers, creative strategists, and agencies who want to track competitor activity, spot trends, and build a stronger creative strategy without guessing what might work.

Pricing

The Facebook Ads Library is completely free to use. You don’t need to run ads or even have a Facebook account to access it.

Verdict

Facebook Ads Library is a simple but powerful resource for gathering ideas and staying on top of what other brands are doing. While it doesn’t offer deep performance data, it’s a helpful starting point for creative research and competitor tracking.

5. AdEspresso: Best for faster campaign creation and A/B testing

AdEspresso is a Facebook Ads management tool that simplifies the process of building, testing, and optimizing Facebook and Instagram ad campaigns. It’s designed to make it easier for you to create multiple ad variations, run experiments, and fine-tune campaigns without getting overwhelmed by manual work inside Meta Ads Manager.

Features

AdEspresso offers a range of tools that help speed up ad creation and testing, including:

• Create multiple ad variations quickly by combining different images, text, and audiences
  
• Set up A/B tests without needing complex configurations
  
• Get simple, easy-to-read reports to track campaign performance
  
• Use built-in optimization tips to improve ad results over time
  
• Collaborate with team members by sharing drafts and feedback inside the platform

Ideal users

AdEspresso is a good fit for small businesses, agencies, and marketers who want an easier way to manage Facebook Ads without diving deep into the technical details of Ads Manager.

Pricing

AdEspresso offers a 14-day free trial. Paid plans start at around $49 per month for up to $1,000 in monthly ad spend, depending on your ad spend and usage needs.

Verdict

AdEspresso can help to make Facebook Ad management feel less complicated, especially for teams that want faster testing and clearer reporting. While it may not replace Meta’s native tools for large-scale advertisers, it’s a strong option if you need a more straightforward way to build and refine campaigns.

6. Madgicx: Best for AI-driven ad optimization and creative testing

Madgicx is an ad management tool that uses AI to help advertisers automate optimization, manage budgets, and improve creative performance. It combines automation, audience targeting, and creative insights into one platform to help campaigns run more efficiently.

Features

Madgicx offers a wide set of tools designed to make Facebook advertising more efficient, including:

• AI-powered budget management that reallocates spend based on performance trends
  
• Automated creative testing to find high-performing ads faster
  
• Audience targeting tools that help refine cold, warm, and retargeting strategies
  
• Creative insights that break down which visuals and messaging are driving results
  
• Campaign management features that make it easier to scale winning ads

Ideal users

Madgicx is a strong fit for growing businesses, agencies, and performance marketing teams who want to automate more of their ad optimization while still staying hands-on with their creative strategy.

Pricing

Madgicx has a free trial, then the basic plan starts at $39 per month for automation, analytics, targeting, and ad management.

Verdict

Madgicx is a good option if you want to combine creative analysis, audience insights, and budget automation in one platform. It may be more advanced than what small advertisers need, but for teams looking to scale Facebook campaigns more efficiently, it brings a lot of valuable tools together.

7. Bïrch: Best for automating campaign changes with custom rules

Bïrch is an ad management tool built to help advertisers automate the day-to-day management of their campaigns. It focuses on setting up detailed rules and triggers that automatically adjust budgets, pause underperforming ads, or scale winning creatives without needing constant manual checks.

Features

Bïrch offers several features that make campaign automation easier, including:

• Create custom rules to automate actions based on performance metrics
  
• Automatically pause, scale, or adjust ads based on real-time results
  
• Set up budget shifts to focus spending on high-performing campaigns
  
• Track rule performance over time to fine-tune automation strategies
  
• Get alerts and notifications when key actions are triggered

Ideal users

Bïrch is a good fit for media buyers, ad managers, and agencies that are running multiple campaigns at once and want to spend less time on manual adjustments.

Pricing

Bïrch offers a free trial, then the Essential plan starts at $49 per month for a monthly ad spend of $10,000.

Verdict

Bïrch helps take the repetitive work out of managing Facebook Ads by letting you automate key actions. It’s a strong option if you want more control over how campaigns react to performance without having to watch dashboards all day.

8. Motion: Best for creative performance tracking and insights

Motion is an ad analysis tool built for advertisers who want to dig deeper into how their creatives are performing over time. It focuses on making creative data easier to understand, helping teams spot trends, identify winning formats, and use those insights to guide future production.

Features

Motion offers several features that help teams connect creative decisions to real performance data, including:

• Track creative performance across campaigns and ad accounts in one place
  
• Identify top-performing videos, images, and messaging themes
  
• Analyze trends like fatigue, hook effectiveness, and audience response
  
• Build reports that highlight creative insights for internal teams or clients
  
• Organize creative assets alongside performance data for easier planning

Ideal users

Motion is a strong fit for creative teams, media buyers, and agencies that want a better way to understand which ad elements are driving results and how creative performance changes over longer periods of time.

Pricing

Motion has a free plan, but their paid plans offer custom pricing.

Verdict

Motion makes it easier to connect creative decisions to actual performance results. It’s a good choice if you want more than basic metrics and need clearer insights to guide your future ad production.

Frequently asked questions

What are Facebook Ads tools?

Facebook Ads tools are platforms that help you create, manage, test, and improve your Facebook advertising campaigns. Some tools focus on building ads faster, others specialize in tracking performance trends or finding new audiences. Many advertisers use a mix of tools alongside Meta’s native options to get better results with less manual work.

Do I need more than Meta Ads Manager?

While Meta Ads Manager is a strong starting point, many businesses eventually add outside tools to their workflow. A dedicated Facebook Ads management tool can make it easier to organize campaigns, automate changes, or test creatives more efficiently.

What is the best Facebook Ads analysis tool?

The best tool depends on what you need to measure. Some marketers look for deeper creative insights, while others want better performance tracking across audiences and objectives. Bestever is a strong choice if you want a tool that scores your creatives based on real engagement metrics and helps you adjust your ads faster.

Can Bestever connect with Meta Ads Manager?

Yes, Bestever connects directly with your Meta Ads Manager account. This setup allows you to analyze creative performance, score your user-generated content, and get real-time optimization suggestions without needing to leave your existing campaigns behind.

How do I know which Facebook Ads tools are right for me?

The right choice usually depends on your current challenges. If you're struggling to scale creative testing, a Facebook Ads analysis tool can help you figure out what’s working. If managing multiple campaigns is getting overwhelming, a Facebook Ads management tool might be a better first step. Many teams end up using both over time.

What tools can I use to generate AI ads?

There are many different AI ad generators to help you get started. Bestever can actually help you generate image, video, and audio ads, though its focus is more on creative analysis. Another option is AdCreative, which also offers an Ad Inspiration Bank to help you find ad inspo.

How Bestever helps you improve your FB Ads 

Running successful Facebook Ad campaigns takes more than just good instincts. Even the best ideas can fall short without the right tools to back them up. With so many moving parts, it’s easy to miss small issues that could hold your campaigns back.

FB Ads tools can make a big difference by giving you better insights, faster testing, and clearer paths to improvement. Whether you're managing a few campaigns or running ads at scale, the right setup helps you move smarter and faster without burning through your budget. And if you’re looking for extra support in making your ad creatives stronger, Bestever can help.

Here’s how:

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Want to get more from your best-performing ads? Let our team show you how Bestever can help you fine-tune your campaigns so you can spend more time scaling what’s working.

Try a demo of Bestever for free.