April 25, 2025

Bestever vs. Motion: Creative Analytics Tool Comparison (2025)

Trying to pick the best creative analytics tool? This guide breaks down how Motion’s creative analytics and Bestever’s ad analysis compare in 2025.

Motion focuses on high-level trends across campaigns, making it a solid choice for teams that need to report on performance or plan creative strategy across multiple accounts.

‍Bestever looks into every element of an ad, making it ideal for marketers who want to understand why a specific creative is underperforming so they can fix it.

In this comparison, we’ll dig into how each tool works and compares.

‍In this article, we’ll cover:

What Motion and Bestever do best
Key feature comparisons
Which platform is right for you?
Common questions

Let’s start by taking a look at what Motion is.

TL;DR Motion is for strategy teams that want to zoom out and spot creative trends across campaigns. It’s great for reporting and high-level decisions, but it’s not designed to give you direct feedback on individual ads. Bestever is for performance marketers and creative teams who want to know why an ad isn’t converting. It breaks down each image and each video frame by frame, scores key elements like the hook and CTA, and offers tips to improve performance before you spend more of your budget. If you need a trends dashboard, go with Motion. If you want creative-level insights you can act on fast, Bestever’s your pick.

What is Motion (creative analytics)?

Motion is a creative analytics platform that helps marketers and strategy teams analyze ad performance across campaigns and accounts. It highlights patterns in formats, themes, and messaging, making it easier to understand what types of creatives are driving results at scale.

You can tag creatives by concept (like “testimonial” or “unboxing”), track performance over time, and see how trends evolve. This makes it easier to spot what’s working across your whole ad library, even if you’re not deeply involved in your creative production.

‍Here are a few things to know about the Motion app:

It’s best for: Spotting macro-level trends
Its strength is: High-level creative pattern recognition
Its limitations are: Minimal creative-level feedback or recommendations
It’s ideal for: Strategy teams, creative ops, and agencies running many accounts

What is Bestever?

Bestever is a creative analytics tool that focuses on individual ad performance, helping marketers understand what’s working inside each creative. It analyzes ads frame by frame to score elements like clarity, pacing, and CTA strength. Unlike tools that focus on campaign-wide trends, it’s designed to improve performance at the creative level.

It scores ads based on things like how strong the hook is, whether the message is clear, if the CTA stands out, and how well the creative matches your brand. It also flags when ads are starting to fatigue and gives suggestions for what to change.

‍Here are a few things to know about Bestever:

It’s best for: Improving specific ads before spending more budget
Its strength is: Detailed, creative-level feedback with recommendations
Its limitations are: Minimal visibility into trends across campaigns or accounts
It’s ideal for: Performance marketers, growth teams, and anyone managing paid video ads

Feature comparison: Motion vs Bestever

Both platforms fall under creative analytics, but they serve different needs. If you’re trying to figure out which one fits your workflow, this side-by-side breakdown highlights how their features compare:

Feature	Motion	Bestever
Creative scoring	Not available	Scores each ad on hook, clarity, CTA, and more
Frame-by-frame visual feedback	Not supported	Yes, with visual breakdown of each second
Trend tagging	Tags by concept (e.g. testimonial, demo)	Not supported
Predictive fatigue alerts	Some general performance insights	Flags creative fatigue before performance drops
User-generated content (UGC) analysis	Not a focus	Detects UGC vs. branded content and scores accordingly
Actionable improvement tips	Insight is high-level only	Offers specific suggestions to improve performance
Reporting style	Dashboard-style, focused on campaign-level trends	Report-style, focused on creative-level analysis
Ideal for	Strategy teams and agencies	Performance marketers and content teams running paid ads

Which platform is right for you?

If you’re deciding between Motion and Bestever, it really comes down to how your team works and what kind of insights you need.

‍Bestever is a good fit if your team is focused on performance. It’s built for marketers and content teams who want to know why an ad isn’t converting and what to fix. If you’re testing lots of creative, running paid campaigns, and need feedback you can act on quickly, Bestever might be a good option.

‍Motion is better for strategy teams or agencies managing a large volume of campaigns. It gives you a high-level view of trends across accounts, so you can see what themes are working without digging into individual creatives. It’s ideal for planning, reporting, and spotting patterns over time.

Frequently asked questions

Is Motion a good fit for UGC-heavy brands?

It depends on how you use UGC. Motion can help you spot trends if you're running lots of UGC across campaigns, but it doesn’t analyze the creative itself. If you want feedback on what’s inside each video, like tone, visuals, or performance cues, Bestever is a better fit. It breaks down each video frame by frame and highlights what’s working and what needs improvement.

How does Bestever score creative performance?

Bestever breaks down each video frame by frame and scores it across specific elements like the hook, clarity, CTA, pacing, and brand alignment. These scores help you understand where the creative is strong and where it may need some improvement.

Can I use both tools together?

Yes, and many teams do. Motion helps you find what themes or formats are trending across accounts. Bestever takes that a step further and shows you exactly what’s working (or not) inside each ad.

Which is better for Facebook ads?

If you want to improve performance on Facebook specifically, Bestever is the stronger option. It works with your Meta ad data, flags creative fatigue, and shows which parts of the ad are helping or hurting results.

Does Motion detect creative fatigue?

Not directly. Motion shows performance trends over time, which can hint at fatigue, but it doesn’t flag it or offer suggestions on what to change.

Can Bestever predict which ad will perform best?

Yes. Based on historical performance and scoring patterns, Bestever can highlight which creatives are most likely to perform well.

How does Motion support agency workflows?

Motion is built with agencies in mind. It lets you manage multiple accounts in one place, tag creative themes, and create high-level reports to share with clients or internal teams.

Which is better for fast-turnaround campaigns?

Bestever is better if you need quick feedback on what’s working in a single ad or a batch of creatives. You’ll get frame-level insights without having to wait for performance data to trickle in.

What kind of insights does Bestever offer beyond CTR?

Bestever looks beyond surface metrics. You’ll get insights on hold rate, brand clarity, hook strength, and even whether the ad fits your intended audience. It’s focused on the creative itself — not just how it performed.

Can either tool generate ads, or are they just for analysis?

Motion is focused on analysis only, it doesn’t generate ads. Bestever, on the other hand, does offer ad generation features, though its primary focus remains on ad analysis. If you’re looking for AI-generated ads, AdCreative or its alternatives are an option worth exploring.

Is Bestever a digital intelligence tool?

Not in the traditional sense. Most digital intelligence platforms focus on tracking user behavior across websites and channels. Bestever, on the other hand, focuses specifically on creative performance, giving you insights into how your ad content is performing and how to improve it.

How Bestever can help you refine your campaigns

Now that we’ve looked at Motion’s creative analytics and Bestever’s ad analytics side by side, it’s clear they serve different goals. Motion is best for spotting creative trends across campaigns and accounts and is great if you need a high-level view of what’s working overall.

But if your goal is to improve individual ad performance and make creative decisions that drive results, Bestever gives you the deeper feedback you need. Here’s how it helps you refine your campaigns:

Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail.
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Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap.
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Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you.
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Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Ready to see how you can improve your creatives? Let our team show you how Bestever can break down what’s working and what to fix, so you can improve performance without wasting spend.

‍Schedule a free demo of Bestever now.