Proxima AI: Pricing, Features, and Who Should Use It

Proxima AI uses predictive data to make your ad campaigns more effective. It’s powered by machine learning and commerce data which can build better audiences, improve targeting, and help teams make more informed marketing decisions.

However, monthly price starts at $1000 per month, so read on to learn more about the features and use cases. 

In this article, we’ll cover: 

• What Proxima AI is and how it works
• Key features
• Pros and cons
• Pricing and plans
• Proxima vs. competitors

Let’s start by looking at what Proxima is.

What is Proxima AI?

Proxima AI is a predictive data intelligence platform that helps e-commerce and consumer tech companies improve their customer acquisition strategy. It uses machine learning and a large dataset of engagement and transactional data to build high-intent audiences, optimize paid campaigns, and reveal insights that can help you make better marketing decisions.

The platform works across major ad channels like Meta and TikTok, giving you a way to improve ad performance without relying on guesswork. Proxima also offers its own analytics tools and pixel technology, making it a powerful data enhancement and targeting layer for performance marketing teams.

Key features of Proxima

Proxima has a few great features that make it an excellent tool for marketers worldwide. Here’s what you get when using Proxima AI to power your ad strategy:

1. AI-powered audience targeting

Proxima builds custom, high-intent AI audiences using millions of data points from e-commerce transactions. Instead of relying on broad interest-based targeting, you get segments that are more likely to convert — basically, people who are actually likely to buy, not just browse.

2. Customer insights and analytics

Proxima gives you a clear picture of how your campaigns are doing and how they stack up against others in your space. It doesn’t just show you how your ads are performing, it helps you understand why. 

Unlike Meta Ads Manager, which only gives you data from one platform, Proxima pulls in engagement and transaction data across channels and compares it against industry benchmarks. You’ll see how your campaigns stack up, where you’re underperforming, and what kind of results are actually possible in your category.

3. Business intelligence dashboard

Proxima offers a centralized dashboard with real-time data on campaign performance, audience quality, and conversion trends — giving you a full view of your funnel.

4. Predictive performance modeling

Using historical engagement and conversion data, Proxima forecasts how campaigns are likely to perform, helping you make more confident decisions before you spend.

5. Paid media optimization

Proxima actively identifies low-performing ads and wasted spend, then suggests ways to improve your media strategy across platforms like Meta and TikTok.

6. ConversionIQ

ConversionIQ is Proxima’s proprietary pixel and attribution layer that gives you more visibility into what’s driving conversions, especially across Meta campaigns. It doesn’t replace platform-level tools like Meta’s event matching or GA4, but it adds another layer of insight.

Benefits of Using Proxima

If you’re running paid ads and want more clarity, here’s what makes Proxima worth a look:

• Improves customer acquisition: By using real purchase data, Proxima helps you reach people who are more likely to buy.
  
  
• Makes decision-making easier: You get clear insights and benchmarks, so you're not flying blind or stuck in spreadsheets.
  
  
• Helps you get more from your ad spend: Proxima finds and fixes wasted ad budget, so you can stretch your dollars further.
  
  
• Reduces trial-and-error: Predictive modeling lets you see what’s likely to work before you launch, whether it’s video ads, image ads, or user-generated content.
  
  
• Grows with your brand: Whether you're just getting started or scaling fast, Proxima can support different stages of growth.

Drawbacks of Proxima

Even the best tools have some drawbacks. Here are a few to expect from Proxima:

• Can be overwhelming at first: There’s a lot under the hood and it takes time to get comfortable because of the learning curve.
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• Not the cheapest option: Proxima is priced more like an advanced platform than a lightweight plug-and-play tool.
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• Takes some learning: Features like ConversionIQ and predictive modeling are powerful, but they’re not exactly “set it and forget it.” You’ll need to figure them out and keep working with them throughout.

Proxima pricing and plans

Proxima offers two main pricing tiers designed to cater to different business sizes and needs. Let’s look at the plans below:

1. Starter plan

• Price: $1,000/month
• Best for: Smaller brands or teams spending under $50,000/month on Meta or TikTok ads

With the Starter plan, you’ll get access to Proxima’s self-serve category audiences, which are pre-built segments based on real commerce data. These audiences refresh weekly to keep your targeting accurate and up to date. You can use them as often as you want across your campaigns, and there’s no long-term contract — it’s month-to-month, so you can test things out without a big commitment.

2. Pro Plan

• Price: Custom pricing based on your brand’s size, spend, and campaign goals; pricing often scales based on monthly ad spend and level of support needed.
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• Best for: Growing brands with higher ad budgets that want more guidance and full access to Proxima’s tools.

The Pro plan gives you everything from the Starter tier, plus access to all of Proxima’s AI-generated audiences. You’ll get a personalized test plan built around your goals, along with full campaign management support if you want it. 

The plan also includes live reporting dashboards, detailed customer insights, creative reviews and suggestions, performance benchmarks, and access to ad templates from Proxima’s internal performance library. You can also test Proxima’s influencer matching tool, which is currently in beta.

Who should use Proxima?

Proxima AI is built for brands and teams that are serious about improving paid ad performance using better data. It’s especially useful if you’re already spending a decent amount on Meta or TikTok ads and want more control over your audience targeting and budget.

Here’s who gets the most value out of it:

• E-commerce brands: Especially those using Shopify or Shopify Plus who want to scale customer acquisition without wasting ad spend.
  
  
• Direct-to-consumer (DTC) brands: If you rely heavily on paid social to drive sales, Proxima can help you find higher-quality customers and improve your return.
  
  
• Marketing agencies: Teams managing multiple client accounts can use Proxima to build smarter audiences, run A/B tests, and show clearer results.
  
  
• SaaS companies: Brands looking to get more from paid social and gain deeper insights into who’s converting and why.
  
  
• Enterprise teams: Larger organizations with performance marketing budgets who want advanced reporting, creative analysis, and custom campaign support.

Proxima compared to other popular analytics platforms

There are other tools that offer similar features, but each takes a different approach. Here’s how Proxima compares to a few well-known alternatives:

Tools like Meta Ads Manager and Google Analytics are the foundational tools for tracking performance, but they only go so far. They show you what happened, not why or what to do next.

Proxima adds that extra layer. It helps you build smarter audiences, predict campaign results, and see how you stack up in your space. If you’re already using general tools, Proxima can help you go deeper and make your marketing decisions with more confidence.

How Bestever helps you serve high-quality creatives to your target audience

Proxima AI helps you build the right audience and run more efficient campaigns with digital ad intelligence. But to get the most out of that targeting, you also need to deliver the right message. That’s where Bestever fits in.

Bestever helps you figure out what to show your audiences by analyzing your creative assets. Its creative analysis breaks down your top-performing videos, headlines, and formats so you can double down on what’s working. Bestever also has an AI ad generator that allows you to create ads and copy that suit your audience.

Here are more details about the key features: 

• Analyze your ads' effectiveness: Bestever’s ad analysis dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.

• Instant feedback loop: Learn why an ad variant underperforms quickly, then pivot before wasting your budget.

Want to get more from your ad creatives? Let our team run a frame-by-frame analysis to show you what’s driving performance — and what’s not. You’ll get clear insights to help you refine your content and boost conversions.

Schedule a free demo of Bestever now.