12 Best Supermetrics Competitors For Marketers in 2025

Supermetrics is a marketing data tool that helps you pull information from different platforms into your favorite reporting dashboards. It’s a go-to for marketers who want to save time moving data manually, but it’s not the only option out there. 

If you’re looking for something with different features, better pricing, or more creative insights, there are plenty of great Supermetrics competitors to consider in 2025.

In this article, we’ll cover: 

• The 12 best Supermetrics alternatives
• How we chose the best tools
• Common questions

Let’s jump right into the alternatives.

The 12 best Supermetrics alternatives: TL;DR 

1. Bestever: Best for creative insights and campaign data in one place
   
2. Funnel: Best for powerful cross-platform data management
   
3. Windsor: Best for AI-driven attribution across marketing channels
   
4. Porter Metrics: Best for budget-friendly Looker Studio reporting
   
5. Coupler.io: Best for simple integrations with Sheets, Excel, and BigQuery
   
6. Improvado: Best for enterprise marketing analytics and revenue tracking
   
7. Adverity: Best for building advanced marketing data pipelines
   
8. Dataddo: Best for no-code syncing between apps, dashboards, and warehouses
   
9. Power My Analytics: Best for affordable, no-frills marketing connectors
   
10. Stitch: Best for lightweight ETL needs for smaller teams
    
11. Whatagraph: Best for automated, visual marketing reports
    
12. Zoho Analytics: Best for blending marketing and business intelligence data

How we chose these Supermetrics competitors

When you're comparing Supermetrics competitors and digital intelligence tools, it’s not just about who pulls data the fastest. We looked at a few key things that really matter when you’re setting up a smarter reporting stack. Here’s what we considered:

• Data source compatibility: We made sure each tool connects with major marketing platforms like Google Ads, Facebook, LinkedIn, and more. If it couldn't pull data from the places marketers actually use, it didn’t make the list.
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• Ease of setup: Time is money. We picked tools that are quick to connect, easy to configure, and don’t leave you wondering what to do next.
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• Scalability: Whether you're managing five campaigns or five hundred, the tools here can grow with you without turning into a messy tangle of manual work.
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• Reporting features: Good reporting goes beyond just pulling numbers. We prioritized platforms that let you organize, transform, and actually understand your data.

We also paid close attention to a few extra details. Here are a few more things we considered:

• Price-to-feature value: A high price tag isn’t a dealbreaker if the tool delivers real value, but we looked for options that give you the most bang for your buck.
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• Support and documentation: If you get stuck, you need real answers, not endless searching through confusing help articles. We favored tools that offer strong customer support and clear documentation.
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• Automation capabilities: Manually refreshing or adjusting data all the time gets old fast. We picked platforms that help automate those jobs so you can focus on insights, not upkeep.
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• Creative or performance insights: Numbers are great, but context matters. We gave bonus points to tools that help you understand why your ads or campaigns are performing a certain way, not just what the numbers say.

The 12 best Supermetrics alternatives for 2025

Each of these tools comes with its own unique strengths, from creative analytics to advanced attribution or no-code data syncing. Whether you're replacing Supermetrics entirely or looking for something to fill the gaps, these alternatives give you options based on what matters most to your team:

1. Bestever: Best for creative insights and campaign data in one place 

Bestever focuses on helping marketers understand not just how their campaigns are performing, but why. While tools like Supermetrics are great for pulling raw data from different platforms, Bestever goes a step further by adding creative analysis into the mix. 

Instead of just tracking clicks, impressions, or spend, it highlights what’s happening inside the ads themselves, like which visuals or messaging styles are actually driving engagement.

For teams already using Supermetrics to manage data pipelines, Bestever can easily complement that setup by adding deeper creative insights that standard dashboards tend to miss. 

Features

Bestever is built to make creative and campaign analysis simple, with features like:

• Creative analytics to break down visual, video, and messaging performance
  
• AI-powered reporting and campaign analysis
  
• Competitor creative tracking and benchmarking
  
• Early fatigue detection for ad creatives
  
• Actionable suggestions for creative updates
  
• Easy report sharing for teams and clients
• AI ad creative generation for inspiration (fetch ready-to-use visuals and video clips for new ad variations)

Ideal users

Bestever is a great fit for teams spending between $5,000 and $20,000 per month on ads. It’s also helpful for in-house marketing teams, agencies, and media buyers who manage a high volume of creative and want clear, actionable data to guide their ad decisions.

Pricing 

Bestever offers a free trial. Then, pricing starts at $49 per month for access to the console.

Verdict

Bestever is a good choice for marketers who want creative insights, alongside their campaign reporting. It allows you to find out a lot of deeper information about your creative, so you can make the adjustments necessary to improve performance. 

Bestever also lets you generate creatives for inspiration or quick iteration, but if you’re looking for more ad generation tools, consider platforms like AdCreative.

2. Funnel: Best for powerful cross-platform data management

Funnel helps marketing teams organize, clean, and move their data across different platforms. Instead of simply pulling data into dashboards like Supermetrics, it acts as a middle layer where you can transform and standardize your data before sending it to Looker Studio, Tableau, or your own warehouse.

When you compare Supermetrics vs Funnel, the biggest difference is flexibility. Supermetrics focuses on direct data transfers, while Funnel gives you more control over how your data is structured before it hits your reporting tools. For teams managing multiple ad accounts, analytics platforms, and CRMs, Funnel offers a structured way to centralize everything without needing to build complex custom solutions.

Features 

Funnel focuses on flexible data management and reporting, with features like:

• Over 500 native connectors for marketing, CRM, and analytics platforms
  
• Customizable data mapping and transformation tools
  
• Scheduled automated exports to dashboards and warehouses
  
• User-friendly interface for building custom views
  
• Strong support for large data volumes and cross-channel reporting

Ideal users

Funnel is a strong fit for marketing teams, agencies, and analysts who need to bring together data from many different sources and create custom reporting setups.

Pricing

Funnel has a free plan that can allow you to try a limited version of the service. However, if you want more features or connectors, you’ll need to try one of their higher-tier plans. Pricing is custom, but you can use their estimator tool for an idea. Otherwise, you can talk to sales.

Verdict

Funnel is a good option for teams that want more control over how their marketing data is structured before it’s sent into reporting tools. It’s helpful if you’re managing campaigns across dozens of platforms and need a cleaner way to standardize your data without building everything manually.

3. Windsor: Best for AI-driven attribution across marketing channels

Windsor focuses on marketing attribution and helping teams understand how different channels contribute to conversions and revenue. While Supermetrics specializes in pulling platform data into dashboards, Windsor layers in AI-driven attribution modeling to show a more complete picture of your marketing performance.

Windsor.ai uses machine learning to distribute credit more accurately across touchpoints, which  means it helps to figure out how much each ad, channel, or interaction contributed to a final conversion.

Features

Windsor.ai offers tools for attribution and performance tracking. You get features like:

• AI-powered multi-touch attribution modeling
  
• Pre-built connectors for marketing, sales, and CRM platforms
  
• Real-time data updates across connected sources
  
• Integration with Looker Studio, Tableau, and other BI tools
  
• Customizable reporting based on your business goals

Ideal users

Windsor is a strong fit for marketing teams, growth managers, and analysts who want deeper attribution insights across multiple channels without needing a full data science team.

Pricing

Windsor has a free plan if you want to try limited features. Then, the basic plan starts at $23 per month for unlimited users, 3 data sources, 75 accounts, and more.

Verdict

Windsor is a good choice if you’re serious about understanding how different marketing activities work together to drive results. It brings a deeper layer of attribution insight to your reporting stack, helping you make smarter budget and strategy decisions across channels.

4. Porter Metrics: Best for budget-friendly Looker Studio reporting

Porter Metrics focuses on making it easy for small and mid-sized teams to move their marketing data into Looker Studio (formerly Google Data Studio). Unlike Supermetrics, which supports a huge range of platforms and complex workflows, Porter keeps things simple and budget-friendly, especially if your main goal is to get clear, no-fuss reports up and running.

Features 

Porter Metrics focuses on simplicity and speed for reporting. It has features like:

• Pre-built templates for Looker Studio dashboards
  
• Native connectors for platforms like Facebook Ads, Google Ads, LinkedIn Ads, and HubSpot
  
• Easy setup with no coding needed
  
• Scheduled data refreshes and automatic reporting
  
• Affordable pricing for smaller teams and freelancers

Ideal users

Porter Metrics is a great fit for small businesses, agencies, and freelancers who want quick, reliable reporting inside Looker Studio without managing complex data workflows.

Pricing

Porter Metrics offers a 14-day free trial, then the Solo plan starts at $15 per month for one account.

Verdict

Porter Metrics is a good option if you want a low-cost, low-effort way to automate marketing reporting inside Looker Studio. It’s ideal for smaller teams that don't need the extra complexity or price tag of bigger platforms like Supermetrics.

5. Coupler: Best for simple integrations with Sheets, Excel, and BigQuery

Coupler.io makes it easy to move data between apps without needing a developer or a complex setup. While Supermetrics focuses mostly on marketing data, Coupler is a bit broader. It’s designed to sync information across marketing tools, business apps, and internal databases into platforms like Google Sheets, Excel, and BigQuery.

Features

Coupler.io is built for simple, automated data workflows. It includes features like:

• Connectors for marketing platforms, CRMs, finance apps, and more
  
• Scheduled, automatic data syncing to Sheets, Excel, or BigQuery
  
• No-code setup with an easy-to-use interface
  
• Data transformation options like filters and field mapping
  
• Flexible integrations for both business and marketing teams

Ideal users

Coupler is a good fit for marketers, analysts, and operations teams who want an easy way to automate reporting or sync data across apps (without building custom pipelines). 

Pricing

Coupler has a free forever plan if you only want to use one data connector and have one user. Then, the Personal plan starts at $32 per month for five data connections.

Verdict

Coupler is a strong choice if you need flexible, no-code data automation between your marketing tools and spreadsheets. It's ideal for teams that want quick, reliable syncs without heavy technical requirements.

6. Improvado: Best for enterprise marketing analytics and revenue tracking

Improvado helps marketing teams connect, organize, and analyze large sets of data without needing to build complex pipelines manually. Where Supermetrics focuses mainly on pulling data into dashboards, Improvado acts as a full marketing analytics platform, making it easier to combine data from ads, CRM systems, and revenue platforms in one place for deeper analysis.

It’s designed to support bigger reporting needs, giving teams a way to track campaign performance, revenue impact, and cross-channel attribution from a single source.

Features

Improvado is focused on large-scale marketing analytics. It has features like:

• 500+ native connectors for ad platforms, CRMs, and analytics tools
  
• Custom metrics and calculated fields
• Cross-channel attribution and revenue tracking
  
• Built-in data warehouse or integrations with your own
  
• Dedicated customer support and onboarding help

Ideal users

Improvado is a strong fit for mid-size and enterprise marketing teams that manage campaigns across many channels and want a centralized, customizable analytics platform.

Pricing

Improvado uses custom pricing for its Growth, Advanced, and Enterprise plans. If you’d like to learn more, you can book a demo.

Verdict

Improvado is a good pick for larger teams that need to go beyond simple reporting and dig into real marketing return on investment. It’s especially helpful if you’re tracking revenue impact and want custom analytics without building everything from scratch.

7. Adverity: Best for building advanced marketing data pipelines

Adverity is a data integration and marketing analytics platform built to help teams manage complex, multi-source data in one place. While Supermetrics focuses on collecting campaign data for direct dashboard reporting, Adverity offers more flexibility to automate, enrich, and transform marketing data before it reaches your reporting tools.

It’s designed for companies that want to create a stronger foundation for marketing analysis, giving them more control over how data is blended, cleaned, and shared across teams.

Features

Adverity is focused on marketing data management and deep analytics. It offers features like:

• Hundreds of connectors for marketing, CRM, and e-commerce platforms
  
• Automated data cleansing, enrichment, and transformation
  
• Custom metrics and calculated KPIs
  
• Advanced reporting and visualization options
  
• Strong integrations with BI tools and data warehouses

Ideal users

Adverity is a good fit for data-driven marketing teams, analysts, and operations teams who need full control over marketing data workflows and want to scale beyond simple reporting.

Pricing

Adverity allows you to book a demo, but pricing is custom. If you’d like to learn more, you can get a quote.

Verdict

Adverity is a good choice for teams that treat marketing data as a strategic asset. If you need more than just reporting, like automated data transformations and detailed multi-channel insights, it’s worth a serious look.

8. Dataddo: Best for no-code syncing between apps, dashboards, and warehouses

Dataddo is a no-code data integration platform that helps teams move information between apps, dashboards, and warehouses without needing technical expertise. It supports marketing data like Supermetrics but also connects with CRMs, databases, and even IoT systems, making it a flexible choice for teams handling a wide range of sources.

For agencies managing lots of different client setups, Dataddo can be a good option compared to typical Supermetrics workflows. It gives more control over how and where the data flows without forcing teams to stick to just marketing platforms.

Features

Dataddo focuses on easy data movement and flexibility. It offers features like:

• No-code connections to marketing, sales, and business platforms
  
• Scheduled automatic data syncing to Sheets, BI tools, or warehouses
  
• Data transformation features like filtering, splitting, and merging
  
• Broad support for custom API connectors
  
• Strong focus on simplicity for non-technical users

Ideal users

Dataddo is a good fit for marketing teams, agencies, and operations teams who want an easy way to automate data movement across multiple tools without needing to code.

Pricing

Dataddo has a free forever plan that includes 3 data flows. If you’d like access to more data flows and features, you need a paid plan. Their Data to Dashboards and Data Anywhere plans both start at $129 per month.

Verdict

Dataddo is a flexible choice if you need to move more than just marketing data across your tools. It’s a practical alternative to Supermetrics for agencies that need a no-code solution for syncing data across different client platforms.

9. Power My Analytics: Best for affordable, no-frills marketing connectors

Power My Analytics offers simple, affordable connectors to move marketing data into dashboards like Looker Studio, Google Sheets, and Excel. Compared to Supermetrics, it focuses less on advanced data transformation and more on giving marketers an easy, budget-friendly way to automate basic reporting.

If you mostly need to pull campaign data from platforms like Facebook Ads, Google Ads, and LinkedIn without a lot of setup or technical overhead, Power My Analytics is a straightforward option that gets the job done.

Features

Power My Analytics focuses on affordable, easy data transfers. You can count on features like:

• Direct connectors for major marketing and ad platforms
  
• Scheduled automatic updates to dashboards and spreadsheets
  
• Pre-built report templates for Looker Studio
  
• Simple, no-code setup process
  
• Lower-cost plans compared to bigger platforms

Ideal users

Power My Analytics is a great fit for small businesses, solo marketers, and agencies that want an affordable way to automate reporting without extra complexity.

Pricing

Power My Analytics offers a free trial, then the Single plan starts at $14.95 per month for one source and one account per source. There are also various add-ons that you can include with your plan so you can customize what you get without having to go for a higher-tier plan.

Verdict

Power My Analytics is a good pick if you’re looking for a low-cost alternative to Supermetrics for basic marketing reporting. It's quite helpful for teams that want simple automation without needing heavy customization or data engineering.

10. Stitch: Best for lightweight ETL needs for smaller teams

Stitch is a lightweight ETL (Extract, Transform, Load) tool that moves data from dozens of sources into warehouses like BigQuery, Redshift, or Snowflake. It’s built for teams that need to centralize operational, sales, and marketing data for deeper analysis, whereas Supermetrics focuses mainly on marketing platforms.

If you're looking for a more technical alternative to Supermetrics that can handle bigger datasets and a wider range of sources, Stitch can be a good fit, especially if you already work with data warehouses.

Features

Stitch focuses on reliable, scalable data movement. It offers you features like:

• Connectors for over 100 data sources, including marketing, sales, and SaaS platforms
  
• Automated daily or real-time data syncs
  
• Simple pipeline setup with minimal engineering required
  
• Strong integrations with major cloud data warehouses
  
• Options for advanced security and compliance needs

Ideal users

Stitch is best suited for technical marketing teams, analysts, and data engineers who want a reliable way to move large volumes of data into a warehouse for custom analysis.

Pricing

Stitch offers a free trial, then the Standard plan starts at $100 per month for 5 million rows of data.

Verdict

Stitch is a good choice if you're ready to manage your marketing and business data at the warehouse level. It’s a more technical alternative to Supermetrics for teams that need flexible, scalable pipelines rather than direct dashboard connections.

11. Whatagraph: Best for automated, visual marketing reports

Whatagraph is a reporting tool built to make marketing data easier to present and share. Instead of focusing on just moving raw data like Supermetrics, Whatagraph gives you visual, client-ready reports with minimal setup. It’s designed to help teams quickly turn performance metrics into clean, easy-to-read reports without needing to spend hours formatting everything manually.

If you manage multiple brands or clients and want an easy way to deliver great-looking reports, Whatagraph can be a simple, polished alternative to Supermetrics.

Features

Whatagraph focuses on automated reporting and presentation. You can expect features like:

• Pre-built report templates for marketing and advertising data
  
• Multi-source reporting (combine data from different platforms into one report)
  
• White-labeling and branding options for agencies
  
• Scheduled email delivery of reports
  
• Easy drag-and-drop report builder

Ideal users

Whatagraph is a great fit for agencies, freelance marketers, and small businesses that need to create client-ready marketing reports quickly and easily.

Pricing

Whatagraph offers custom pricing. If you’d like to learn more, you can request a quote.

Verdict

Whatagraph is a strong pick if you care about report presentation just as much as the data itself. It’s a visual-focused alternative to Supermetrics that's especially handy for agencies and teams delivering regular client updates.

12. Zoho Analytics: Best for blending marketing and business intelligence data

Zoho Analytics is a business intelligence platform that helps teams blend marketing and business data for deeper insights. It offers a more complete reporting environment than Supermetrics, supporting cross-functional reports that connect marketing with sales, finance, and operations.

If you’re looking for an alternative to Supermetrics that also works as a full BI tool, Zoho Analytics is a strong option.

Features

Zoho Analytics focuses on blending and analyzing multiple types of data. It has features like:

• Pre-built connectors for marketing, sales, finance, and HR platforms
  
• Drag-and-drop report builder with advanced chart options
  
• AI-driven insights and forecasting tools
  
• Strong dashboard sharing and collaboration features
  
• Integrations with popular apps like Google Ads, HubSpot, Salesforce, and QuickBooks

Ideal users

Zoho Analytics is a good fit for marketing teams, business analysts, and operations leaders who want to combine marketing data with broader company reporting inside a single platform.

Pricing

Zoho Analytics offers a 15-day free trial. There is a free forever version of their on-premise offering, but if you want more features it will cost you $30 per user per month at a minimum of 5 users. For the Cloud version, the Basic plan starts at $30 per month for 2 users and 0.5 million rows.

Verdict

Zoho Analytics is a good choice for teams that want to track marketing, sales, and business performance all in one place. It’s a more comprehensive alternative to Supermetrics for teams thinking beyond just campaign metrics.

Frequently asked questions

Is Supermetrics pricing affordable for small teams?

Supermetrics pricing varies depending on which connectors and platforms you need. While it’s powerful, it can get expensive for smaller teams or agencies compared to lighter tools like Porter Metrics or Power My Analytics.

Is there a free Supermetrics competitor?

There are a few. Some tools like Porter Metrics and Coupler offer free plans, but they usually come with limits. If you just need basic reporting without a huge budget, they're worth checking out.

What’s the difference between Supermetrics and Funnel?

Both help you move marketing data into dashboards, but they go about it a little differently. Supermetrics is all about direct connections and pulling raw data. Funnel.io does more behind the scenes, organizing and cleaning your data before you send it anywhere. It can make a big difference if you’re juggling lots of platforms.

Which tool is best for Looker Studio reporting?

Supermetrics is still a solid choice for Looker Studio, but if you want something easier (and usually cheaper), Porter Metrics could be a better fit. It’s built with Looker Studio users in mind.

Is Supermetrics worth it for small businesses?

It really depends. If you’re managing just a few platforms, Supermetrics might feel a little heavy (and expensive) for what you need. There are lighter tools that still get the job done without making things complicated.

What’s the most affordable Supermetrics alternative?

Power My Analytics is a good one to look at. It covers a lot of the same ground but at a much lower price. If you're watching your budget, it’s a good pick.

Can I track creative performance with Supermetrics?

Not really. Supermetrics is great for campaign numbers like clicks and spend, but it doesn’t tell you much about how your actual ads look or why some creatives work better than others. If you want those kinds of insights, you’ll need a different tool like Bestever.

What’s the best tool for analyzing ad visuals and data?

Bestever is made for that. It doesn’t just show you numbers, it helps you see which creatives are pulling their weight, so you can make better-informed decisions about your ads.

Can I use Bestever with Supermetrics?

You can. Bestever gives you creative insights, while Supermetrics handles the heavy lifting on campaign data. Putting them together gives you a much clearer picture of what’s working and why.

Is there a Supermetrics affiliate program?

Yes, Supermetrics runs an affiliate program where marketers and agencies can earn commissions for referring new customers. If you're already familiar with Supermetrics and want to recommend it to others, joining the Supermetrics affiliates program could be a good way to monetize your knowledge.

Is SpyFu better for competitive research?

If you're looking for a tool focused more on SEO and competitive analysis rather than reporting, SpyFu could be a good option. SpyFu pricing is generally lower than full marketing data platforms like Supermetrics, making it an affordable choice for keyword tracking, SEO research, and ad spying.

How Bestever fits into your marketing stack

When you’re exploring Supermetrics competitors, it’s important to think about not just moving data, but understanding the creative side of your campaigns too. That’s where Bestever can help. 

We make creative performance analysis as simple as opening a dashboard. Bestever uses AI and computer vision to break down what’s happening inside your ads, then highlights exactly what’s driving results and what needs a refresh. Here’s how: 

• Analyze your ads' effectiveness: Bestever’s Ad Analysis Dashboard gives you instant feedback on an ad's visual impact, brand alignment, sales orientation, and audience engagement. It’ll even break down each element in detail. 
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• Get suggestions to improve every frame: If an ad isn’t hitting the mark, ask Bestever to tell you what’s wrong and get instant actionable suggestions on what to do to fix it. No more guessing or wasting time — your team can start fixing those issues asap. 
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• Understand your audience: Bestever’s audience analysis tools go beyond sharing standard demographics, helping refine both targeting and messaging. You can share your website URL or integrate it with your ad manager, and it’ll quickly let you know who wants to hear more from you. 
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• Rapid asset generation: Fetch AI-generated images, stock photos, and video clips that all fit your brand voice. Then you can share the creatives with your team to make multiple ad variations faster.
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• Instant feedback loop: Know immediately why an ad variant underperforms, then pivot before wasting your budget.

Ready to see what’s really driving your best ads? Let our team show you how Bestever can bring clarity to your creative and campaign performance so you can focus on what works.

Schedule a free demo of Bestever now.